Improving Transactions in the Floral Industry.

Floraco will connect all participants in the Floral Industry and make transactions easy, lightning fast, secure at lower cost by introducing the use of Blockchain, Smart Contracts and Floracoin.

Join us and get your Free Flower Bouquet!



Floral Industry

Global turnover of $100+ Billion (source Wikipedia Floral Industry).

Inefficient methods of payment, foreign exchange rates, customs and worldwide logistics make Floraco THE solution this industry has been waiting for.

Flowers international

The flowers you see and buy in the flower shop around the corner are mostly grown in Africa and South America. Because of this, there have already been numerous payments and administrative actions taken before your bouquet has even been placed on your table.

Expensive payments

Think of how expensive and time consuming it is to make overseas payments as well as the high costs that come with exchanging currency between Dollar, Euro, Kenyan Shilling, Japanese Yen, British Pound, etcetera.

Blockchain solutions

Financial transactions are one of the many uses of Blockchain. There are also many other opportunities within the Floral Industry and with the use of Smart Contracts, the use of Blockchain will be made even more efficient. Our Roadmap shows the future uses of Floraco.

Smart Contracts

Smart Contracts allow for credible transactions without the need of third parties. These transactions are trackable, irreversible, and legal.

Flower Growers

will add the specific product information such as quality, variety, color and length.


will add prices as well as contractual agreements for transaction that are made.

Ecoligical Footprint

together with labels such as Rainforest Alliance, there is a traceability for flowers starting from the moment they are planted.


adds logistical information such as air freight, land transport, transport times and climate conditions.


payment by check is outdated and payment by credit card expensive, yet both are frequently used within the Floral Industry. Floracoin and other crypto currencies will take the place of banks.


will add the phytosanitary approval for exporting to the concerning country. This paperwork alone can be very time consuming. 



The Blockchain is the ideal technology for communication between all parties in the Floral Industry.


All information can easily be added and seen by our participants. As a result, the many parties that nowadays manage transactions such as trading platforms, banks and legal parties will become obsolete.

Speed and lower costs

With the use of Blockchain Technology, Smart Contracts and our own Floracoin, Floraco will lower the costs of transactions drastically and will also make them both lightning fast and secure, making the Floral Industry way more efficient.

Add Blocks

All participants of Floraco can add ‘Blocks’ of information. The transactions will be kept up to date, such as: supply and demand, supply conditions, contracts, order status and financial settlements.


The Floral Industry has an estimated global turnover of over $100 Billion a year. The Floracoin has been created to make transactions faster, safer, less costly and more efficient in general.The Floracoin is already in use for beta testing by several companies.

Floraco and partners are in the process of setting up a network to provide Flower Bouquets in an increasing number of countries, with the possibility to pay in Floracoin.


Our Sales Portal.

Click here to see the demo of Starflor


Starflor is based at the heart of the flower auction FloraHolland in Aalsmeer and generates a total turnover of around €15 million for all the flower growers linked to them.

Farm Fresh

Starflor is the link between the farm and the professional flower buyer. All flowers sold on this platform are fresh from the farm.


The selling portal of Starflor was launched in October 2017 and has grown fast with a current monthly turnover of around €100.000.


Floraco and Starflor expect to keep on growing the coming years by combining the portal with easy payment of Floracoin.


The founders of Floraco have chosen to set up Floraco with their own funds in order to distribute the supply of Floracoins mainly amongst members of the Floral Industry. 

One Billion Floracoins are issued, 30% is reserved for presale to our partners, a percentage of 5% will be used for our community in order to get you your Free Flower Bouquet and 10% for team members, with a lock-up period of three years. 5% will be used for marketing purposes and the remaining 50% will be allocated in a later stage.

Join us and get your Free Flower Bouquet!

How does it work

Join our community and receive 1,000 Floracoins absolutely for free by simply signing up. When the coin reaches $0.08 (price in Bitcoin) for a period of at least 24 hours, you can use them to receive a Free Flower Bouquet where ever you live. For the list of countries we deliver see below.*

What to do

Create your wallet here and claim your free Floracoins. With your wallet you can also invite a friend to receive 1,000 Floracoins for free.


Spring 2018

Introducion of the Floracoin wallet to flower producers

Summer 2018

Free Flower Bouquet program launched for the first members of our community

Fall 2018

Introduction of the Floracoin wallet to wholesalers

Winter 2018/2019

First flower purchase made with Floracoin through our Starflor Portal based at the heart of flower auction Flora Holland in Aalsmeer, The Netherlands

Spring 2019

First use of a Smart Contract between the flower producer and purchaser of flowers

Summer 2019

Floraco expands the network of flower growers and flower purchasers

Fall 2019

First Smart Contract between three parties, introducing transport information in the Floraco system

Winter 2019/2020

Introducing a decentralized sales platform for direct sales and an auction, all through Floraco and Starflor. Click here to see a demo of the current sales platform

Spring 2020

Floraco starts with ECO labels in order to receive information for the inclusion of Ecological Footprint

Summer 2020

Floraco opens up for global customers to trade flowers in Floracoin

Meet our team

The dedicated team of Floraco has years and even generations of experience in all departments of the global Floral Industry. All with enthusiasm for Blockchain Technology. Click on a team member to read their background. 

John van den Berg
Founder and CEO
Bo Németh
Community Manager
Luuk van Buuren
Product Coordinator
Bert Hoogschagen
Technical support
Vic Smith

We deliver in all these countries

  • * Subject to change, we are in the process to connect more countries.

Andorra, Argentina, Armenia, Aruba, Australia, Austria, Belarus, Belgium, Bolivia, Brazil, Cambodia, Canada, Chile, China, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Ecuador, El Salvador, Estonia, Ethiopia, Finland, France, Germany, Gibraltar, Greece, Hong Kong, Hungary, Iceland, India, Iran, Ireland, Israel, Italy, Japan, Kazakhstan, Kenya, Latvia, Liechtenstein, Lithuania, Luxembourg, Macao, Macedonia, Malta, Mexico, Monaco, Netherlands, New Zealand, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Singapore, Slovakia, South Africa, South Korea, Suriname, Sweden, Switzerland, Taiwan, Thailand, Tunisia, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States, Vietnam.

Contact us