Pieter van den Berg

Co-Founder

Graduated in Business Economy at the Erasmus University of Rotterdam. He is the 4th generation active in the Industry and owner of several business related companies. In 2017, the brothers Van den Berg sold one of their Flower Breeding Companies to the Private Equity Fund BC Partners / Dümmen Orange. Now he is determined to focus on making the Floral Industry more efficient and profitable with blockchain technology and the use of Smart Contracts.